Sony: Transformation 60 & Beyond
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA018 |
Electronic Format: Rs.
300;
courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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14 Pages |
| Period |
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Late 90s to
2005 |
| Organization |
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Sony |
| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Consumer
Electronics |
Abstract:
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In 2004, Sony faces various concerns. Competition from low cost players such as
Samsung and LG Electronics is increasing. In the video gaming market, where its
PlayStation is the leader, Sony is facing tough competition from Microsoft and a
resurgent Nintendo. Apple seems to be well ahead of Sony in on-line music. In an
effort to re-invent itself and accelerate growth, Sony has launched a
restructuring effort termed 'Transformation 60' in two phases. In phase one, the
basic strategy would be formulated and in phase two, the strategy would be
refined. The essential elements of Transformation 60 are clarifying operational
structure, generating faster growth, innovation and cost cutting. Will
Transformation 60 have a positive impact on Sony's bottom line?
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Contents:
Keywords:
Sony, Corporate strategy, Organisational restructuring, Transformation 60, Apple, Columbia Pictures, PlayStation, Consumer electronics, Restructuring, Convergence, Entertainment
Sony: Transformation 60 & Beyond
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